CRISPIN
BUTTERFIELD
FOUNDER | DESIGNER | MENTOR
"Doubting Yourself is Normal. Letting it Stop You is a Choice."
- MEL ROBBINS
Born in Ottawa, Ontario and raised on the Manitoba Prairies, Crispin is an award-winning interior designer, founder of Urban Theory Design, supporter of women in business, and creator of DESIGNLIFEINC.
With 23 years in the interior design space under her belt, she has made her mark with many large-scale residential and light commercial projects spanning Canada's Western Provinces. As an interior design tastemaker, she delivers an effortless take on fresh, modern, & polished environments that perfectly pair with elevated and approachable lifestyles.
Crispin understands the grit and commitment to excellence it takes to run and manage a successful interior design business, and she's sharing it all including the behind-the-scenes industry secrets to authentically working with people and running high-level design projects right here.
WELCOME TO DESIGNLIFEINC.
Be patient... you're becoming
someone you've never been before.
Starting my own design business was like jumping into the deep-end without a life jacket. Fresh out of design school, I had no mentors, no business resources, and definitely not a business degree... but over time, I found my stride, and built a highly successful boutique interior design company.
AND IF I CAN DO IT, YOU DEFINITELY CAN, TOO.
What Makes Me Different Than Other
Coaches & Mentors?
It's simple - I'm in the weeds, just like you. You may see other coaches out there that have been out of the industry for years, or they're capitalizing on a corporate background & have never actually run a successful design company.
With my small team, I run a high-level residential design firm, and we're still hustling to build the dream portfolio.
I didn't have the advantage of coming from a family of entrepreneurs, and like many of you, I had zero connections starting out, so I know exactly what it's like to be building your dream from the ground up, one step at a time.
You don't have to struggle alone.
The reality is not every designer wants to work for a firm. Many designers are setting off on their own after dedicating years to another company; some are even discovering a second career after decades in a different field.
My own business quite literally started by happenstance a few months after graduating from design school. I realized immediately although school had provided the technical skills required to be a designer, I had zero knowledge when it came to actually 'being' a designer in real life.
We weren't taught anything about setting up & organizing projects, pricing and valuing our services, working with real-life clients, find & managing trades, budgeting project costs, writing proposals, promoting ourselves, providing top-tier service, the mindset required to attract and manage high-level projects, and the list goes on...
YOU'RE IN THE RIGHT PLACE.
If this is you, hang tight.
My promise to you - no gimmicks, no bullshit pitches, no fluff...
Just professional transparency, a lot of 'big-sister' advice, and genuine honesty & insight from someone who's made a LOT of mistakes along the way and knows what works.
After 22+ years of honing how I run my own design business, I've compiled the best of the best resources for designers & decorators of all stages to take and adapt for their own use. The very same templates, guides, and real-life experience that have shaped my career are now yours!
You don't have to struggle through it all - I have been where you've been, and I'm here to help you create the thriving interior design business you dream of owning.
