CRISPIN
BUTTERFIELD
FOUNDER | DESIGNER | MENTOR
"Doubting Yourself is Normal. Letting it Stop You is a Choice."
- MEL ROBBINS
Born in Ottawa, Ontario and raised on the Manitoba Prairies, Crispin is an award-winning interior designer, founder of Urban Theory Design, supporter of women in business, and creator of DESIGNLIFEINC.
With 21+ years in the interior design space under her belt, she has made her mark with many large-scale residential and light commercial projects spanning Canada's Western Provinces. As an interior design tastemaker, she delivers an effortless take on fresh, modern, & polished environments that perfectly pair with elevated and approachable lifestyles.
Crispin understands the grit and commitment to excellence it takes to run and manage a successful interior design business, and she's sharing it all including the behind-the-scenes industry secrets to authentically working with people and running high-level design projects right here.
WELCOME TO DESIGNLIFEINC
Let Yourself Be a Beginner.
Nobody Starts Off Being Excellent.
Starting my own design business was like jumping into the deep-end without a life jacket. Fresh out of design school, I had no mentors, no business resources, and definitely no business degree... but over time, I found my stride, and built a highly successful 7-figure interior design company.
AND IF I CAN, YOU DEFINITELY CAN, TOO.
What Makes Me Different Than Other
Coaches & Mentors?
It's simple - I'm in the weeds, just like you. You may see other coaches out there that have been out of the industry for years, or they're capitalizing on a corporate background & have never actually run a successful design company.
With my small team, I run a high-level residential design firm, and we're still hustling to build the dream portfolio.
I didn't have the advantage of coming from money, and like many of you, I had zero connections starting out, so I know exactly what it's like to be building your dream from the ground up, one step at a time.
You don't have to struggle alone.
The reality is not every designer wants to work for a firm. Many designers are setting off on their own after dedicating years to another company; some are even discovering a second career after decades in a different field.
My own business quite literally started by happenstance a few months after graduating from design school. I realized immediately although school had provided the technical skills required to be a designer, I had zero knowledge when it came to actually 'being' a designer in real life.
We weren't taught anything about setting up & organizing projects, pricing and valuing our services, working with real-life clients, find & managing trades, budgeting project costs, writing proposals, promoting ourselves, providing top-tier service, the mindset required to attract and manage high-level projects, and the list goes on...
YOU'RE IN THE RIGHT PLACE.
If this is you, hang tight.
My promise to you - no gimmicks, no bullshit pitches, no fluff...
Just professional transparency, a lot of 'big-sister' advice, and genuine honesty & insight from someone who's made a LOT of mistakes along the way and knows what works.
After 21+ years of honing how I run my own design business, I've compiled the best of the best resources for designers & decorators of all stages to take and adapt for their own use. The very same templates, guides, and real-life experience that have shaped my career are now yours!
You don't have to struggle through it all - I have been where you've been, and I'm here to help you create the thriving interior design business you dream of owning.