"HOW can I stand out from other designers when new clients inquire about my services & make an AMAZING first impression?"
This is your answer - and your new secret weapon.
When a potential client reaches out, you have a small window to capture their interest, build trust, and show them why you are the designer they should hire. This New Client Pitch Guide gives you everything you need to make that first impression unforgettable.
Beautifully curated, thoughtfully structured, and fully customizable, this 14-page pitch guide helps you instantly communicate your expertise, process, values, design style, and professionalism - all before the discovery call even begins. It answers your clients’ biggest questions up front, positions you as the expert from day one, and sets the tone for a smooth, confident, profitable working relationship.
Why Designers Love This Guide
Instant credibility: Present yourself as polished and prepared the moment a client inquires.
Differentiation: Stand out from the dozens of designers who reply with generic emails and unclear next steps.
Clarity for clients: Reduce back-and-forth by clearly outlining services, process, timelines, and how billing works.
Higher-quality leads: Clients who understand your value from the beginning are easier to convert - and easier to work with.
A real edge: This is more detailed than the typical “Welcome Guide” circulating online. It’s strategic, comprehensive, and built for designers who want to elevate.
What’s Inside
This fully editable Canva template includes thoughtfully organized sections that help new clients understand:
Who you are and what your business stands for
Your design philosophy and point of view
The range of services you offer
Your step-by-step process (tailor to your workflow)
How you price and bill for your work
What clients can expect when working with you
Your approach to communication, timelines, and project flow
The value you bring to their project from day one
Plus, it’s visually polished and laid out for maximum impact — no graphic design experience required.
You Also Get
✓ A fully customizable 14-page Canva template
✓ A PDF example of the exact guide used by Urban Theory Design, complete with layout, imagery, and structure to inspire your own presentation.
✓ A professional, plug-and-play document you can send to any new inquiry within minutes
What You’ll Need to Customize
The template is built in Canva. You’ll need a Free or Canva Pro account to open and edit the file. Once you click the link in your download, you’ll be prompted to sign in or sign up.
Every designer deserves to feel confident, prepared, and in control.
This pitch guide helps you get there.
New Client Pitch Guide
Terms of use:
USE - This resource is the intellectual property of DESIGNLIFEINC. and Urban Theory Design. The purchaser is granted permission for personal use only. Templates & resources are not to be shared with any other individual or company. You guarantee to not republish the content and information within as your own, or on/in any personal or commercial websites, offerings, or programs.
All Sales Final.
I am looking forward to updating the welcome packet I already have - this is so much more visual and dynamic looking and I love that you included a full PDF version of the guide you use yourself as the example, thank you.
This is so helpful! I never thought to compile all of the information that comes with this template myself - we've used it several times with new clients and they've all been really impressed!